Content Strategy & Design
Translating Scientific Yoga Research into Engaging Content
I researched, wrote, and edited three articles about the practice of yoga. I strategized ways to explain peer-reviewed research for mainstream yoga audiences using tactics like plain language, metaphors, and imagery. These articles display both my passion for writing and yoga, serving as a bridge for complexity and clarity for audiences that don’t keep up with the scientific community of yoga.
Competencies: Written Communication; Research; Audience Awareness/Analysis; Subject Matter Experise; Project Planning/Management
Personal Characteristics: Leadership; Independence/Initiative; Analytical/Critical Thinking.
Technologies: Microsoft Word
Accessible Educational Materials for WIC Families
WIC Washington County partnered with me to improve the design and clarity of the educational handouts given to participants after health appointments. I conducted a content audit and created a recommendation report using universal design principles and informational heuristics. After interviewing a WIC practitioner, I identified gaps in both content and usability. We’re now developing new handouts on topics like toddler portion sizes, tummy time, and post-partum care, each designed with a clear hierarchy, thoughtful layout, and user-focused messaging.
Competencies: Public Health Communication; Written communication; Research; Information Design; Client Communication; Audience Awareness/Analysis; User Research; Subject Matter Expert Interviews; Project Planning/Management
Personal Characteristics: Leadership; Independence/Initiative; Analytical/Critical Thinking.
Technologies: Microsoft Word; Adobe Acrobat
The California Reentry Institute (CRI): Content Creation
To help the California Reentry Institute strengthen its social media presence, I led a content project that focused on tone, voice, and message clarity. My goal was to craft user-centered content that reflected CRI’s mission of personal transformation for formerly incarcerated individuals. As part of the solution, I wrote and produced five short-form monologue videos for the Executive Director to use in newsletters, donor outreach, and special campaigns.
Competencies: Audie/Visual Editing; Subject Interviewing; Client Communication; Content Development; Content Analysis; Audience Awareness/Analysis
Personal Characteristics: Independence Initiative; Time Management/Deadlines; Creativity; Flexibility; Leadership; Multitasking
Technologies: Filmora
Gen Z Workplace Flyer: Complexity to Clarity
From a 25-page research study on the communication styles of Generation Z individuals in the workplace, I translated its findings into an informational flyer. I strategically tailored the tone and voice for its specific audience: employers who are hiring Gen Zers. I implemented plain language practices, informational design heuristics, and usability principles in the creation of this document to effectively present this information so that it is easy to understand.
Competencies: Project Planning/Management; Subject Matter Familiarity (Domain Knowledge); Research; Written/Visual Communication; Information Design
Personal Characteristics: Independence initiative/motivation; Detail Oriented; Organization; Flexibility; Creativity; Problem Solving
Technologies: Microsoft Powerpoint